Surveys – A Valuable Marketing Tool

According to a Consumer Reports National Research Center General Contractors were significantly more aggravating than subcontractors but not quite as annoying as the cable guy. Top complaints from homeowners included failing to show up, not taking the time needed to do the job right and not listening or understanding requests.

Can you say you really know what your customers think about you and your company? Are your client’s wants and needs clearly defined? Do they or why do they like you, your staff? Was the job you completed exactly what they expected, or can you improve?

Surveying your customers is an easy to implement valuable marketing tool to make sure your customers are satisfied. Higher customer satisfaction results in greater customer loyalty, more referrals and repeat business which can be the difference between a successful or a failing business. Contact us for marketing solutions

About Lorraine Hart

Lorraine Hart, President of Ideal Consulting Services, Inc., has been helping businesses and healthcare practices improve their organizations and become more profitable since 1993. She has written and published numerous articles on business and practice management topics including: Organization, Employees, Sales and Marketing, and Profitability. Lorraine is a past President of the New York City / Long Island Chapter of NARI, the National Association of the Remodeling Industry. Prior to forming Ideal Consulting Services, Lorraine served in an upper middle management position at Grumman Data Systems.
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