Get More Work by Standing Out

As a small business owner I know it can be difficult to differentiate my company from other similar companies out there. But it’s the differences about you and your company that can get the sale, especially if your price point is higher than your competititor’s.

The best way to differentiate yourself from your competition is not by price.  It’s by you and your staff’s ability to be good communicators, to have good listening skills, and provide timely follow up. Return phone all calls promptly, get them the proposal when promised.  And stay in regular communication.

Another way to stand out is to join is your participation in a professional trade association. Associations can educate you about regulations and legislation that can affect your business and offer you certifications to make you more of a pro. Your placement on the association’s website can give you more credibility and also get you leads.  Another great way to stand out is through awards.

Remember, it is not the similarities that will help you stand out, but the differences.  Use those differences to stand out.


About Lorraine Hart

Lorraine Hart, President of Ideal Consulting Services, Inc., has been helping businesses and healthcare practices improve their organizations and become more profitable since 1993. She has written and published numerous articles on business and practice management topics including: Organization, Employees, Sales and Marketing, and Profitability. Lorraine is a past President of the New York City / Long Island Chapter of NARI, the National Association of the Remodeling Industry. Prior to forming Ideal Consulting Services, Lorraine served in an upper middle management position at Grumman Data Systems.
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