It’s not all about a pretty face…

You are looking at your competitor’s ad in a prominent publication with beautiful photos and glowing testimonials.  But you don’t have an ad like that – should you?

Believe it or not you are actually on the same playing field as your competitor when it comes to selling a job.  Homeowners research products and pricing online, therefore it comes down to what you and your salespeople have to offer.

What’s important is how you, your company and the proposal are different. If your prospects don’t see a difference they will choose to work with the company that offers the lowest price. More articles about selling



About Lorraine Hart

Lorraine Hart, President of Ideal Consulting Services, Inc., has been helping businesses and healthcare practices improve their organizations and become more profitable since 1993. She has written and published numerous articles on business and practice management topics including: Organization, Employees, Sales and Marketing, and Profitability. Lorraine is a past President of the New York City / Long Island Chapter of NARI, the National Association of the Remodeling Industry. Prior to forming Ideal Consulting Services, Lorraine served in an upper middle management position at Grumman Data Systems.
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