Communication is the Key to Sales

No matter how great our products and services are, they won’t do any good if we can’t sell them. I’m sure we have all experienced the frustration of knowing that we could really help a potential customer, but still somehow couldn’t convince them to use our services.

I often hear salespeople complaining that in spite of their great sales pitch, the prospect wanted to think about it and ended up either not doing the project, or worse yet, choosing to buy from someone else.

Good communication from the beginning will handle most of the problems that appear when attempting to close the sale.

Read this entire article on the NARI National Blog

About Lorraine Hart

Lorraine Hart, President of Ideal Consulting Services, Inc., has been helping businesses and healthcare practices improve their organizations and become more profitable since 1993. She has written and published numerous articles on business and practice management topics including: Organization, Employees, Sales and Marketing, and Profitability. Lorraine is a past President of the New York City / Long Island Chapter of NARI, the National Association of the Remodeling Industry. Prior to forming Ideal Consulting Services, Lorraine served in an upper middle management position at Grumman Data Systems.
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