Planning for change when it’s not business as usual

It not uncommon to hear the phrase “That’s the way we’ve always done it,” in the home improvement business. This can apply to any area of your business such as marketing, hiring, production, installs etc.  It’s not so unusual to think just because something has worked in the past it will still work for and bring your company the success you have always been used to.

But life changes and so does business. Perhaps word of mouth referrals are not as plentiful as you are used to, maybe the phone isn’t ringing from those ads that you have diligently placed for many years, or you are not getting the qualified job candidates that you have gotten in the past.

One of the reasons businesses become less successful is the failure to plan on a routine basis.   Having systems in place for every area of your business and being able to adapt them to the changing environment will help keep your company profitable and prosperous for many years to come.  And most of all when you walk out of the door at the end of the day, you know you have a well functioning business. More Marketing Articles

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About Lorraine Hart

Lorraine Hart, President of Ideal Consulting Services, Inc., has been helping businesses and healthcare practices improve their organizations and become more profitable since 1993. She has written and published numerous articles on business and practice management topics including: Organization, Employees, Sales and Marketing, and Profitability. Lorraine is a past President of the New York City / Long Island Chapter of NARI, the National Association of the Remodeling Industry. Prior to forming Ideal Consulting Services, Lorraine served in an upper middle management position at Grumman Data Systems.
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