Planning for the New Year

As this year draws to a close, now is a good time to plan your marketing strategy for 2015.  Take a good look at what marketing activities you did this past year, which actions were successful and what you would like to do in the upcoming year.  If your business has been slow it is important to repeat those actions which worked. If your business is steady it’s a good idea to plan your marketing to keep things going smoothly next year. When planning your marketing budget remember to include a contingency to be prepared for unexpected expenses.

Marketing is not just about advertising – that is a only a small part of your strategy.  Other ways to effectively market your business may include emails, social media, your website and referral programs.

Creating a marketing plan now is the first step in reaching your goals and growing your business in 2015.

For more information about planning your marketing strategy, contact Ideal Consulting Services

About Lorraine Hart

Lorraine Hart, President of Ideal Consulting Services, Inc., has been helping businesses and healthcare practices improve their organizations and become more profitable since 1993. She has written and published numerous articles on business and practice management topics including: Organization, Employees, Sales and Marketing, and Profitability. Lorraine is a past President of the New York City / Long Island Chapter of NARI, the National Association of the Remodeling Industry. Prior to forming Ideal Consulting Services, Lorraine served in an upper middle management position at Grumman Data Systems.
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