Author Archives: Lorraine Hart

About Lorraine Hart

Lorraine Hart, President of Ideal Consulting Services, Inc., has been helping businesses and healthcare practices improve their organizations and become more profitable since 1993. She has written and published numerous articles on business and practice management topics including: Organization, Employees, Sales and Marketing, and Profitability. Lorraine is a past President of the New York City / Long Island Chapter of NARI, the National Association of the Remodeling Industry. Prior to forming Ideal Consulting Services, Lorraine served in an upper middle management position at Grumman Data Systems.

Paying For a Promise

Pay per Click advertising also known as cost per click, is a model used to direct traffic to your website. Advertisers pay the publisher (typically a website owner) when the ad is clicked. Some Pay Per Click companies refer to … Continue reading

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Good Reviews Key to Growing Your Business

The home remodeling website Houzz just released their yearly Houzz and Home Report, a survey overview of U.S. Renovation, Custom Building and Decorating in 2014. Some of the findings included: Over half of homeowners on Houzz plan to continue or start … Continue reading

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How to Retain Existing Clients

Don’t Be Invisible to Your Clients Happy clients are your best cheerleaders, they like you, trust you, refer you and as a result more likely to use your services in the future. Your existing client base is a very important … Continue reading

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Remember to Ask for Reviews

Your company’s website is your most powerful marketing tool.  Being well ranked in search engines is vital to increase customer traffic to your website and give you qualified leads that can be converted to sales. One way to make sure … Continue reading

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Getting it Right – Online

There are many social media opportunities to take advantage of to help increase your business. Twitter and blogs are great to promote conversation and engage users. Facebook and Houzz are geared more toward building your brand and driving traffic to … Continue reading

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Improve Productivity – Get Back to Basics

It doesn’t matter how big or small your company is, sometimes you have to get back to basics to improve productivity. One way is to create an organization manual. If you already have one, make sure you are keeping it … Continue reading

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Your Website as a Marketing Tool

There are so many marketing tools available to use; emails, Facebook, Houzz, direct mail and print advertising. You can further your brand significantly by taking advantage of all of those tools. The main goal of all of those efforts should … Continue reading

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Look Before You Pay

I often have clients ask me about “deals too good to be passed up”.  We have all gotten calls from salespeople promising that if you advertise, your company listing will be at the top, you will get lots of leads … Continue reading

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Successful Succession Planning

Unfortunately, it is often the case that a small remodeler or other business owner simply closes the doors, leaving with whatever savings they were able to accumulate. Although this decision works for many, it is possible, no matter where you … Continue reading

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My Journey to Houston

Leaving New York was bittersweet. It was my home for many years, I had friends, family and business relationships that I knew I would miss.  Having been very active in NARI in New York, I did not know what the future … Continue reading

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