Category Archives: Marketing Your Business

Paying For a Promise

Pay per Click advertising also known as cost per click, is a model used to direct traffic to your website. Advertisers pay the publisher (typically a website owner) when the ad is clicked. Some Pay Per Click companies refer to … Continue reading

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Good Reviews Key to Growing Your Business

The home remodeling website Houzz just released their yearly Houzz and Home Report, a survey overview of U.S. Renovation, Custom Building and Decorating in 2014. Some of the findings included: Over half of homeowners on Houzz plan to continue or start … Continue reading

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How to Retain Existing Clients

Don’t Be Invisible to Your Clients Happy clients are your best cheerleaders, they like you, trust you, refer you and as a result more likely to use your services in the future. Your existing client base is a very important … Continue reading

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Your Website as a Marketing Tool

There are so many marketing tools available to use; emails, Facebook, Houzz, direct mail and print advertising. You can further your brand significantly by taking advantage of all of those tools. The main goal of all of those efforts should … Continue reading

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Planning for the New Year

As this year draws to a close, now is a good time to plan your marketing strategy for 2015.  Take a good look at what marketing activities you did this past year, which actions were successful and what you would … Continue reading

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Publicize All of Your Good Works

There are so many ways that you can shine.  We all know that doing a really good job for our clients is the best way to shine, but we need to go beyond doing a good job.  And we have … Continue reading

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You Can Be An Award Winner Too!

There are many reasons to enter award competitions; prestige of being a winner, free publicity as in press releases, social media, email marketing and that much needed boost to your website. Being a finalist or award winner not only reminds … Continue reading

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Sales Forms as a Valuable Marketing Tool

Most of us use some type of form to collect information about someone wanting to use our services. That form is a valuable tool not only for sales but for future marketing as well. You have the basic questions covered, … Continue reading

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Creating Proposals That Sell

Have you ever wondered why your beautiful, well documented, detailed proposal doesn’t lead to the sale of the job?  Contrary to popular belief, it is not always the price.  And no, it is not necessary to give them even more … Continue reading

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Creating an inviting website

Your website is like the front door to your home. Once people are invited in it is your website’s job to see that they are comfortable so they will stick around. Visually and textually you must be able to have … Continue reading

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