Category Archives: Marketing Your Business

It’s not all about a pretty face…

You are looking at your competitor’s ad in a prominent publication with beautiful photos and glowing testimonials.  But you don’t have an ad like that – should you? Believe it or not you are actually on the same playing field … Continue reading

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Get More Work by Standing Out

As a small business owner I know it can be difficult to differentiate my company from other similar companies out there. But it’s the differences about you and your company that can get the sale, especially if your price point … Continue reading

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Your Employees-The Frontline of Your Business

Have you ever shopped around for a new car and left the dealership thinking no way would you purchase a vehicle from that salesperson? Your potential customer’s relationship generally starts with some interaction with one of your employees. As they … Continue reading

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Surveys – A Valuable Marketing Tool

According to a Consumer Reports National Research Center General Contractors were significantly more aggravating than subcontractors but not quite as annoying as the cable guy. Top complaints from homeowners included failing to show up, not taking the time needed to … Continue reading

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Modernize Your Company’s Brag Book

Those of us that have been in business for awhile remember your company’s “Brag Book”.  This was simply a book with information about your company including before and after photos of projects, details of projects, and testimonials from satisfied clients. … Continue reading

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So Different and Yet so Similar

We all know that there are vast differences between health care practices and construction businesses, but we sometimes miss the similarities.  As an example, a Long Island family dentist and a Long Island oral surgeon have differences in that the general … Continue reading

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Awards Achieved by Ideal Consulting Clients

Let’s talk about awards, certifications and recognition. The one thing that they have in common is the fact that the individual and/or the company they represent have gone over and above what is normally expected.  These individuals and groups have … Continue reading

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Do They Know You Exist

Recently I have discovered that many businesses have stopped doing some of the most cost effective marketing that is out there. What I am talking about is the simple concept of communicating to your client or customer base. There are … Continue reading

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