Category Archives: Web Marketing

Paying For a Promise

Pay per Click advertising also known as cost per click, is a model used to direct traffic to your website. Advertisers pay the publisher (typically a website owner) when the ad is clicked. Some Pay Per Click companies refer to … Continue reading

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Getting it Right – Online

There are many social media opportunities to take advantage of to help increase your business. Twitter and blogs are great to promote conversation and engage users. Facebook and Houzz are geared more toward building your brand and driving traffic to … Continue reading

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Your Website as a Marketing Tool

There are so many marketing tools available to use; emails, Facebook, Houzz, direct mail and print advertising. You can further your brand significantly by taking advantage of all of those tools. The main goal of all of those efforts should … Continue reading

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Look Before You Pay

I often have clients ask me about “deals too good to be passed up”.  We have all gotten calls from salespeople promising that if you advertise, your company listing will be at the top, you will get lots of leads … Continue reading

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Planning for the New Year

As this year draws to a close, now is a good time to plan your marketing strategy for 2015.  Take a good look at what marketing activities you did this past year, which actions were successful and what you would … Continue reading

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Creating an inviting website

Your website is like the front door to your home. Once people are invited in it is your website’s job to see that they are comfortable so they will stick around. Visually and textually you must be able to have … Continue reading

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Drive Results With a Great Website

It’s important to make a good first impression.  You know what they say, most people will judge you in the first second of meeting you and most likely that impression of you will not change.  It also holds true for … Continue reading

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To Web or Not to Web

I am often asked about websites. These questions range from “should I?”, “must I?”, “should it be fancy?”, “should it be simple?”, “is it cheap?”, “is it expensive?”, “can I live without it? The answer to all those questions is … Continue reading

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