Happy New Year!

As we celebrated the holiday season, I am sure we all looked back over this past year and hopefully most of us had blessings to count.  Now with a new year upon us, it is time to look forward to the future and new beginnings for ourselves, our families and our businesses.

With the New Year and our resolutions just behind us, it is time to focus on the plans to make those dreams a reality.  Although it is good to dream a little, we all know that dreaming or wishing for something is not going to make it happen.  Yes, it starts with the vision, or the idea, but that vision must be followed up with action.

 

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Checklist for Business Success

Making a list – checking it twice

Our coaching and consulting services can help you with all of the above and more!

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Planning for the New Year

As this year draws to a close, now is a good time to plan your marketing strategy for 2015.  Take a good look at what marketing activities you did this past year, which actions were successful and what you would like to do in the upcoming year.  If your business has been slow it is important to repeat those actions which worked. If your business is steady it’s a good idea to plan your marketing to keep things going smoothly next year. When planning your marketing budget remember to include a contingency to be prepared for unexpected expenses.

Marketing is not just about advertising – that is a only a small part of your strategy.  Other ways to effectively market your business may include emails, social media, your website and referral programs.

Creating a marketing plan now is the first step in reaching your goals and growing your business in 2015.

For more information about planning your marketing strategy, contact Ideal Consulting Services

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Remodeling to Achieve Your Goals

What comes to mind when we say remodel?  A new kitchen or bathroom perhaps or maybe an extension on someone’s house? Why remodel?  People remodel for a number of reasons: greater functionality or efficiency, more space, aesthetics, and so on.  Often it’s to make room for a growing family, but sometimes it’s to support a changing lifestyle.
How does this apply to remodeling your business?  Whether you realize it or not, your business does follow a model or design.  In many cases the design of a business leads to inefficiencies.  Often the structure, or possibly the lack of structure leads to confusion.  And we all know that confusion is not very aesthetic, in fact it is just theopposite.  Confusion and disorganization often leads to business destruction.
Remodeling your business is as important as remodeling your clients’ homes.  It is critical to the future of your business that your company is well structured so that you can create an efficient, profitable organization capable of the growth that you want. For more info contact Ideal Consulting Services
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Increase Customer Satisfaction

We  know that satisfied customers translate into more business.  Building customer loyalty is a continual process and studies have shown that happy employees create happy customers.
Taking the time to focus on boosting employee satisfaction can help drive sales by providing a friendly, professional and engaging customer experience. If your employees are not engaged with their jobs, they probably are not representing your organization well. Studies have shown that a dissatisfied employee is unlikely to provide good customer service or to pass vital customer feedback up the chain.
Your organization should create an environment that is directed at improving the customer experience. This can be accomplished by encouraging staff members to consider how their actions will affect customers.  Providing proper training for your employees from the beginning,  having good communication, and encouraging company involvement, will ensure happier employees and an enhanced customer experience.  Read More Articles to Help Your Business
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Close More Sales

Probably the biggest topic in sales is closing the sale. Unfortunately, much of the sales advice out there amounts to tricks to close the sale.

We often look for ways to sell better, close better, outsell the competition or handle the unfair competition. We are often afraid to be viewed as a salesman or as so many clients have said to me: “I don’t want to seem desperate.” So instead of desperation, instead of feeling like the tin man or a used car salesman, we have to change our view of sales and what we can do for our customers. Before we can change our viewpoint, we need to first ask why we are doing what we are doing and what we are trying to achieve.    More info about our Sales and Marketing Programs

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Planning for change when it’s not business as usual

It not uncommon to hear the phrase “That’s the way we’ve always done it,” in the home improvement business. This can apply to any area of your business such as marketing, hiring, production, installs etc.  It’s not so unusual to think just because something has worked in the past it will still work for and bring your company the success you have always been used to.

But life changes and so does business. Perhaps word of mouth referrals are not as plentiful as you are used to, maybe the phone isn’t ringing from those ads that you have diligently placed for many years, or you are not getting the qualified job candidates that you have gotten in the past.

One of the reasons businesses become less successful is the failure to plan on a routine basis.   Having systems in place for every area of your business and being able to adapt them to the changing environment will help keep your company profitable and prosperous for many years to come.  And most of all when you walk out of the door at the end of the day, you know you have a well functioning business. More Marketing Articles

Contact us for a more profitable and better functioning business

 

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Publicize All of Your Good Works

There are so many ways that you can shine.  We all know that doing a really good job for our clients is the best way to shine, but we need to go beyond doing a good job.  And we have to make sure that we aren’t hiding our good works.  We have to get those good works known not only for our clients but our prospective clients as well.

Many of us tend to rely on Word of Mouth marketing.  That is good, but there are ways to encourage even more word of mouth.  This might entail simply asking for referrals, but it should also include staying in regular communication with our past clients.  Some of you will be thinking that they can’t possibly forget you, after all you did such a wonderful job or helped them so much.  While that is true, it is also true that they may not be thinking about you all the time.   Even worse, they may think that your services are limited to what you did for them.  That seems to be the biggest issue I see with regard to getting referrals.  I have had clients tell me they were upset because a past customer hired another contractor for a project that they could have done.  The reason was that the customers were not aware of the full scope of projects that my clients handled.

Publicizing your good works is your chance to shine.  It is your opportunity to set yourself apart from your competitors.

Shine even brighter – contact Ideal Consulting Services

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Is Fear Keeping Your Profits Low?

Often what I find in working with clients is that there is an underlying prevalent fear when it comes to selling, and because of this the sales person drops the price.  Unfortunately when a sales person is or becomes fearful they have also lost control of the whole process.  Part of the reason for this is that a person in fear is so worried about losing the sale that they don’t pay proper attention to the prospect and the prospect’s needs.

Someone worrying about a sale is concentrating their attention and energy inward on themselves instead of outward on the prospect.  With this worry comes the tendency to lower the price to get the sale. Doing too many projects for low margins will hurt your bottom line, so try to have the fortitude to keep bids at profit margins you deserve.  You may need to walk away from any counteroffers that are too low for the project to be profitable.

More articles on Profitability

 
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Communication is the Key to Sales

No matter how great our products and services are, they won’t do any good if we can’t sell them. I’m sure we have all experienced the frustration of knowing that we could really help a potential customer, but still somehow couldn’t convince them to use our services.

I often hear salespeople complaining that in spite of their great sales pitch, the prospect wanted to think about it and ended up either not doing the project, or worse yet, choosing to buy from someone else.

Good communication from the beginning will handle most of the problems that appear when attempting to close the sale.

Read this entire article on the NARI National Blog

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