As we celebrated the holiday season, I am sure we all looked back over this past year and hopefully most of us had blessings to count. Now with a new year upon us, it is time to look forward to the future and new beginnings for ourselves, our families and our businesses.
With the New Year and our resolutions just behind us, it is time to focus on the plans to make those dreams a reality. Although it is good to dream a little, we all know that dreaming or wishing for something is not going to make it happen. Yes, it starts with the vision, or the idea, but that vision must be followed up with action.
What comes to mind when we say remodel? A new kitchen or bathroom perhaps or maybe an extension on someone’s house? Why remodel? People remodel for a number of reasons: greater functionality or efficiency, more space, aesthetics, and so on. Often it’s to make room for a growing family, but sometimes it’s to support a changing lifestyle.
How does this apply to remodeling your business? Whether you realize it or not, your business does follow a model or design. In many cases the design of a business leads to inefficiencies. Often the structure, or possibly the lack of structure leads to confusion. And we all know that confusion is not very aesthetic, in fact it is just theopposite. Confusion and disorganization often leads to business destruction.
Remodeling your business is as important as remodeling your clients’ homes. It is critical to the future of your business that your company is well structured so that you can create an efficient, profitable organization capable of the growth that you want. For more info contact Ideal Consulting Services
We know that satisfied customers translate into more business. Building customer loyalty is a continual process and studies have shown that happy employees create happy customers.
Taking the time to focus on boosting employee satisfaction can help drive sales by providing a friendly, professional and engaging customer experience. If your employees are not engaged with their jobs, they probably are not representing your organization well. Studies have shown that a dissatisfied employee is unlikely to provide good customer service or to pass vital customer feedback up the chain.
Your organization should create an environment that is directed at improving the customer experience. This can be accomplished by encouraging staff members to consider how their actions will affect customers. Providing proper training for your employees from the beginning, having good communication, and encouraging company involvement, will ensure happier employees and an enhanced customer experience. Read More Articles to Help Your Business
It not uncommon to hear the phrase “That’s the way we’ve always done it,” in the home improvement business. This can apply to any area of your business such as marketing, hiring, production, installs etc. It’s not so unusual to think just because something has worked in the past it will still work for and bring your company the success you have always been used to.
But life changes and so does business. Perhaps word of mouth referrals are not as plentiful as you are used to, maybe the phone isn’t ringing from those ads that you have diligently placed for many years, or you are not getting the qualified job candidates that you have gotten in the past.
One of the reasons businesses become less successful is the failure to plan on a routine basis. Having systems in place for every area of your business and being able to adapt them to the changing environment will help keep your company profitable and prosperous for many years to come. And most of all when you walk out of the door at the end of the day, you know you have a well functioning business. More Marketing Articles
Contact us for a more profitable and better functioning business
There are so many ways that you can shine. We all know that doing a really good job for our clients is the best way to shine, but we need to go beyond doing a good job. And we have to make sure that we aren’t hiding our good works. We have to get those good works known not only for our clients but our prospective clients as well.
Many of us tend to rely on Word of Mouth marketing. That is good, but there are ways to encourage even more word of mouth. This might entail simply asking for referrals, but it should also include staying in regular communication with our past clients. Some of you will be thinking that they can’t possibly forget you, after all you did such a wonderful job or helped them so much. While that is true, it is also true that they may not be thinking about you all the time. Even worse, they may think that your services are limited to what you did for them. That seems to be the biggest issue I see with regard to getting referrals. I have had clients tell me they were upset because a past customer hired another contractor for a project that they could have done. The reason was that the customers were not aware of the full scope of projects that my clients handled.
Publicizing your good works is your chance to shine. It is your opportunity to set yourself apart from your competitors.