Are Small Jobs Worth Your Time?

According to a recent report from NAHB, there has been an increase in smaller remodeling projects as well as in larger remodeling jobs over $25,000. It’s no surprise that many contractors prefer the larger jobs, but can your company benefit from the smaller ones too?

Small jobs have the potential to bring big returns. Not only can they give you additional marketing exposure but they can be more profitable.  These jobs are simpler and can be completed in a specified time frame. Their manageability allows you to increase the markup to ensure your amount of your profit.

So next time you get a referral for a smaller job you may want to give it more thought before you pass it up. Have a more profitable business

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You Can Be An Award Winner Too!

There are many reasons to enter award competitions; prestige of being a winner, free publicity as in press releases, social media, email marketing and that much needed boost to your website.

Being a finalist or award winner not only reminds your past clients how great you are but also relays credibility to your prospects. Not to mention bragging rights when you go on a sales call.

Internally, your employees benefit from a sense of pride and accomplishment.

So even though the entry process can be demanding, viewing your projects on paper and in photos can be inspiring, especially when you compare them to other’s projects. Doing this may give you a new perspective that will help motivate your company to be better and grow.

So win or lose, take a chance, you and your company have so much to gain!

Read Our Client News

 Take Your Business to the Next Level!

Congratulations to Dan Bawden – Legal Eagle Contractors, Inc.,  for winning 

Remodeler Best Website, 2014 Star Awards -Texas Association of Builders

Congratulations to John Gillette – Craftsmanship by John for winning 

Remodeler Best Print Ad,  2014 Star Awards  Texas Association of Builders

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Don’t Overlook the Little Things

I’m often told by contractors that they get a lot of business through word of mouth.  As business owners we all are quick to recognize blatantly bad practices, however sometimes we become blind to the little things.  And often it’s those little things that can make a difference between getting more business or not.

For example, a friend of mine told me about a newly purchased home across the street needing renovation before the homeowners could move in. For two months a deluge of trucks and cars invaded her street at 7:30am parking haphazardly.  A huge dumpster was dumped on the street and remained there over filled so that the neighbors could enjoy the remnants of the demolition blowing all over their front lawns.  In addition, she had a spectacular front row view of the Porta Potty (which thankfully seemed to remain unused by the crew).

Finally, after many weeks the company sign went up (very crooked).  The dumpster when finally removed left remnants of the demo all over the streets and sidewalks.

Perhaps you think the homeowners should have taken care of these issues?  That may be true, but little things like this can end up hurting your business. That company can bet they won’t be getting any word of mouth referrals from that neighborhood.  It’s important to be on the lookout for the little things that will make you stand out in a good way.

More Articles about Quality

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Sales Forms as a Valuable Marketing Tool

Most of us use some type of form to collect information about someone wanting to use our services. That form is a valuable tool not only for sales but for future marketing as well.

You have the basic questions covered, name, email etc…however there are other questions that you should ask. Questions such as “What is most important to you when choosing a company (like yours)?” will give you information (hot buttons) to use in future advertising or to use on your website.  Who referred you? a question often overlooked will inform you which clients and towns from where you are getting the most referrals or responses from advertising. Having this information will help you to see which of your marketing efforts are actually working.

Taking the time to ask these questions and record and analyze the answers will give you insight into the needs and wants of your customers and help you shape your future marketing actions so that they are more successful.  More Sales Articles 

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How to make your employees feel valued and why

I am often asked, “How do I get my staff to care?” or “How do I get them to be more productive?” Let’s also turn this around and ask “How can I make my employees feel valued?” When employees feel valued, they will care and they will be more productive.
Often I’m told that employees can’t be expected to work as hard or care as much as the business owner. Although there is some truth in that statement, it doesn’t have to be that way. One way to increase production is by implementing an incentive plan. This plan doesn’t have to be complicated, and it should not cost you money to do so. In fact, it should result in more profit for you.
Using these, we should be able to implement staff incentive systems that will result in increased production and the resulting increased morale. By tracking production and combining increased profitability, we can actually create a high- producing, high-morale team. You can create the feeling of ownership by letting the staff know how they can earn bonuses. As they produce more, they will experience the increased morale that results from their increased production.
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Creating Proposals That Sell

Have you ever wondered why your beautiful, well documented, detailed proposal doesn’t lead to the sale of the job?  Contrary to popular belief, it is not always the price.  And no, it is not necessary to give them even more detail.  In fact it’s often the details that kill the sale.

In reviewing contactor proposals I have noticed a common tendency that I will term selling “sticks and bricks.”  With this approach the contractor carefully lays out all the details needed to build the project, often in excruciating detail.  By the time the prospect has waded through the details of the proposal they have often lost site of the dream.

There are a few things to keep in mind when creating proposals.  It is important to remember the dream – your customer’s dream, that is.  It is also important to make sure that your customer doesn’t get distracted by your proposal.  It is equally important that you don’t set yourself up to be nickeled and dimed by your customer or another contractor.  Most importantly, you want to stand out.

You want your prospect to see that you and your proposal will actually result in them having their dream become a reality. You want your proposals to create a picture in your prospect’s mind.  That picture should be a picture of their finished project, not a pile of “sticks and bricks.”

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Keeping Up With Change

When I look back to 6 – 10 years ago, most of my clients wanted help with organization and employee issues.  Work was plentiful and no one wanted to hear about marketing, so our focus was on structure, organization and efficiency.  As changes in the economy forced many home owners to think twice about remodeling, it meant that many of us had to change our focus to marketing.  For a while it seemed to some of you that finding work was like finding a needle in a haystack.  For those of you who had a fairly balanced approach to business and were pro-active, you were able to survive.  Unfortunately for some, the situation was fatal. Fortunately, the economy has improved, and it is again important to organize your business. Taking the extra time to hire the right people will keep your business running smoothly and profitably.

As we all know, the economy does not represent the only changes that we are faced with.  Many of the changes represent real opportunity for us.  As styles in homes and products change, many of you will have the opportunity to meet the changing needs and wants of your past, present and future customers.  Changing trends in design and changing life styles means that there will always be the opportunity for fulfilling those needs or wants.  Many of us call that “fulfilling the dream (or vision) of our clients.”

In order to take advantage of needs and wants we must find out what they are. Once you know what they want, you will now be in a position to help them fulfill their dream…

More Management Articles

 

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Creating an inviting website

Your website is like the front door to your home. Once people are invited in it is your website’s job to see that they are comfortable so they will stick around.
Visually and textually you must be able to have an engaging conversation with your visitors.  Think about what words match the tone you would like to convey to your customers.  Use images and photos that are uncomplicated, sharp, professional and relevant.
Remember your website is supposed to creating a positive customer experience and shouldn’t make your guests feel unwelcomed. Sample Websites
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Two Heads Are Better Than One

Have you ever noticed that sometimes you have a great idea, but you’re just not sure.  Maybe you’re not sure if it really is a good idea, or maybe you just don’t know how to express it or promote it.  When that happens, who do you go to?

That’s where the expertise of a business coach can help to fine tune that idea, set priorities and see it through to completion so you get the results that you desire for your business.

Find out how business coaching can  help promote your business! 
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Make things go right, not wrong

As business owners we all want to increase productivity, efficiency and profits. As a busy business owner it’s tempting to overlook the need to communicate regularly with your staff and the benefit of staff meetings.  A properly planned and executed meeting will increase productivity, communication and efficiency.
What we don’t often think about is not having your staff on the same page, that is knowing what is happening in the company at any particular time. This can have a negative effect on your prospects’ or clients’ perception of you and your company. For example, one of our clients was unaware of a promotional piece and was clueless when his client asked him about it. Admittedly, he was extremely embarrassed.
Remember to take the time to communicate and have staff meetings regularly. With the right agenda the meetings can be short; it’s a great way to keep your team informed and in sync.
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